Amazon Research Tools

Once you've spent some time researching the niche, analyzing your competitors and planning out your promotional strategy using proper Amazon research software, it's time to set proper tracking and analytics. Everything your customers do must be tracked, recorded, analyzed and used to increase your exposure, conversions and ultimately sales.

Here's a list of things you absolutely have to do once your product is live on Amazon:

- Set up rank tracking. Get the list of your main keywords (you made that list before the launch, right?), add some potentially profitable ones to them and create a rank tracking project. You need to see ranking changes from day one to be able to track the effectiveness of each tweak you make to your sales page.

- Create an email alert for the reviews. Good reviews = good rankings = more money. A good rank tracker link AMZshark will have an email alert option - so the moment someone upset with the product leaves a review you can log in and take care of the situation. Be sure that Amazon tracks the time seller (you!) takes to answer new reviews. Moreover, timely customer support makes even the most grumpy buyer feel good - who knows, they might change their rating after all!

- Create super-URLs. This is an extremely feature that allows you to convert all your "ugly" product links to shorter and "prettier" addresses. What's great about these URLs is that your product rises in Amazon rank once you share the super-URL on the internet. So generate the URLs, share them on social media and paste them to your blog - ask your friends and family to do the same, and you will sell a lot more.

- Watch what the competition does. If they are smart - and you always grow when you compete with smart people - then they will start tracking your product from day 1 as well. See if they change something - product descriprion, imagery or anything else. They might know a trick or two that you can learn - or they might be adding some super-profitable keywords you're not aware of!

- Experiment with paid ads. Amazon offers you to buy paid ads for your product and while this may turn into waste of money for some people, it will be a money-making machine for someone armed with big data like you.

Now that your product is live and have all the tracking set up - go and make sure your product is good quality and you're all stocked up! Good luck!